Listing Your Home in Winter
Are you thinking of selling your home in the Spring? Why wait? Nationally, existing home sales have increased from November to December an average of 4.5% in the past three winters. Buyers are still out there buying at a steady or increased pace, even though there are less homes on the market. This is the advantage for winter sellers!
If you're ready to sell your house, you don't have to wait. Selling during the holidays doesn’t have to be a challenge. Surprisingly, there are many advantages to selling your home in the winter! We have listed some in this blog.
There are no seasons online
Traditional home buying and selling seasons have evolved as a result of instant internet access to property listings. Everyone knows that Spring is still the hottest home-buying season; but serious home buyers are always on the lookout, checking out the latest listings on their phones before bed or while in the waiting room on an appointment. Buyers today do most of their home browsing online and this is especially true when the weather is dreary. Plus, buyers have more time off to search for homes online during the holidays!
It is even more important in the winter months that your online listing and photos are spectacular. Make sure you use high-resolution photography that shows off your home’s top selling points.
Photos of the exterior in all seasons can help, as can including a video tour and night shots of the exterior with all the lights shining brightly.
Make sure you work with an experienced listing team to get your listing stand out online for home buyers. The more internet and social channels that your listing can be exposed to, the better the results. Make sure your real estate team utilizes the latest technology and is up-to-speed on the latest social media marketing techniques.
When spring arrives, sellers will flood the market and your home will be just another fish in a great big ocean of listings. But right now, you’ve practically got the market to yourself!
Since 2014, existing home inventory has fallen an average of 15% from November to December. That means 15% less competition on the market if you list your home during the winter. You could sell your house faster because buyers have fewer homes to choose from!
Tax breaks for the New Year
Winter home buyers may also be motivated to capture the tax benefits of buying a home before year-end.
Typical tax-deductible expenses for home buyers:
- Mortgage interest
- Private mortgage insurance (PMI) premiums
- Real estate taxes
Tax benefits could make a potential home buyer more motivated to get a house closed before the new year. And if you’re selling your home and buying another home, these same benefits can apply to you!
Staging for the winter months
You can easily create a warm, inviting ambiance in your home this winter. Here are a few tips to help you set the stage.
- Less is more. Decorations should accent—not overpower—a room.
- Create a welcoming ambiance. Light candles or a fire in the fireplace, play soft holiday background music, & prepare holiday cookies or mulled cider for guests.
- Outdoor lighting for curb appeal. Brighten your home’s exterior with a few tasteful white lights, spotlights and a few holiday touches. Remember, less is more!
The Lea Team is an expert team of agents and marketing professionals who know the best techniques to launch your home like the grand opening of a business! Contact The Lea Team to set up a consultation and let us show you what we have to offer.
Get started on listing your home!
With these helpful tips and the right real estate team, hopefully selling your home in the winter won’t feel like such an overwhelming task. We know you are probably busy this time of year, so we’ve put together some resources to help you check everything off your home-selling list.
Download our free Guide to Listing Your Home!