Five Factors will determine what price your home will sell for.
Our objective is to maximize the factors we control, so that you maximize the price your house will sell for!
- Market Conditions
- Competition
- Marketing*
- Staging*
- Pricing*
* the three factors we control
Market Conditions = the number of Buyers and Sellers in the market at any given time. We refer to it as the “market of the moment” – tracked monthly through our Total Market Overview. Market Conditions have a huge impact on pricing strategy. It is essential to consider current supply and demand as well as the direction the market is moving. We will go over this together, and continue to track it throughout our relationship. This information is crucial to maximizing your outcome. The number of Buyers and Sellers in the market at any given time. We refer to it as the “market of the moment” – tracked monthly through our Total Market Overview. It is essential to consider current supply and demand as well as the direction of the market. We will go over this together, and continue to track it throughout our relationship. A thorough understanding of this gives you the cutting edge.
Competition = the other similar homes currently for sale. We have to consider this at the time of launch as well as throughout the time your house is on the market.
*Marketing: The more comprehensive and cutting edge the marketing, and the larger the sphere of influence your agent has, the better the price you will be able to secure for your home. The Lea Team’s honed marketing system is unparalleled! We will look at this together!
*Staging: Staging takes both the condition of the home and Staging of the home into account. Staged homes sell, on average for 17% more than homes that have not been staged. In addition, some repairs bring a significantly higher return than others. We will discuss your home and specifically what your options are to maximize your return.
*Pricing: At some price, every home will sell. Because our goal is maximize the price your home actually sells for me, we will talk through our custom pricing strategies. By maximizing marketing and staging, we maximize sales price.
We consider all five factors, and maximize the three we control so that you will maximize the price your home sells for.