Remember when you weren’t supposed to sell your home during winter in Chattanooga? The assumption used to be that holidays and cold weather meant a cold market.
But now, the best realtors know that you can get ahead by listening to market data. And that data points to selling in winter as an advantage.
Winter buyers know what they want, and they want it fast. After all, they want a warm hearth and a kitchen to make hot chocolate in. And, if your realtor is smart, they’ll give you tips to inspire emotions in buyers who view your home.
Sell your home in winter by:
Keeping a safe exterior.
Clear your walks and driveway of ice and snow as soon as it develops. You’ll be showing your home to buyers of all ages. The more secure they feel on the way to the front door, the better they’ll feel.
In addition, maintain clean gutters to keep them from overflowing with water when it rains. No one wants to walk through a waterfall to get to the porch.
Decorating for the season.
“Home for the holidays” has a nice ring to it. You should absolutely decorate if you’re selling your Chattanooga home during the winter. But there’s a right way and a wrong way to decorate a house that’s on the market.
Avoid: personalized decorations. Skip the ornaments your kids decorated in third grade, religious decorations, stockings with names on them. Basically, avoid marking your territory. If you can imagine seeing it in public, it probably fits the level of personalization you’re looking for. Skip gaudy and go for classic. But don’t overdo it! Even classic decorations can be annoying in large quantities.
Do use: new decorations, warm lighting, a crackling fire in the fireplace, beautiful candles, and a Christmas tree with tastefully wrapped presents beneath it. Give prospective buyers a springboard to imagining the next holiday season in their new home.
Everyone’s busy during the winter – even buyers. They’re trying to fit house hunting into an already demanding holiday schedule. In the event that a buyer wants to view your home at an odd time, go with it.
If they’re motivated enough to show up on a cold Friday night, your house may be on their short list.
Warming your home.
It’s tempting to try to save on your utility bill. That’s what you’d do if you were staying in the house.
But your priority should be the comfort of buyers. Make them want to take off their coat and stay a while. And give them confidence in your heating system. If you’re comfortable in a thin shirt, the temperature is probably just right.
Are you looking to sell your home in Chattanooga this winter? These tips should help to give you a head start. And the best real estate agents will make sure you stay ahead of the competition.
If you’re looking for the right realtor, we hope you’ll consider Jim Lea’s Team. We get 99.29% of asking price for our clients – 3.29% better than the average for local agents. Give yourself the best chance to sell your house for the price you want this winter!