“My home’s going to sell – why do I need professional real estate photography?”
A picture may be worth a thousand words. But it’s also worth thousands of dollars. As a realtor, we’ve seen how quality, professional real estate photography increases referrals and showings. And, as a seller, that’s what you want.
Let’s look at why beautiful photos matter so much.
Why you need professional real estate photography
Remember when you were looking for a house? What listings did you click on? Or, if you were searching before the internet, which listings did you circle on the page?
They were the ones with attractive photos, weren’t they. They grabbed your attention and turned you into a qualified lead – before you’d even seen the house.
Crooked, poorly composed, and badly lit photos create the opposite effect. They’re an automatic strike against what may be a perfectly fine house. Buyers avoid homes that don’t “look good.” And it’s impossible for a house to look good when the agent took photos on their phone.
That’s exactly why you need to hire an agent that does professional real estate photography. They either have someone on staff or will contract a pro. They’ll fill your listing with pictures that pique interest, attract attention, and make a positive impression.
More traffic to your listing adds up to a greater number of showings and higher likelihood that you’ll receive the offer you’re looking for.
Professional photos pay dividends
Studies show that professional real estate photography often brings a higher price per square foot. You’ll gain, according to The Wall Street Journal, “anywhere between $935 and $116,076” on your selling price.
Now, depending on your home’s value, you’ll probably be closer to the former number. Even so, that’s a nice gain.
Homes photographed by a professional real estate photographer, using a DSLR camera, can also benefit from:
For now, it’s a seller’s market. Your agent will be trying to make your home stand out in the crowd. And when they use a professional real estate photographer, your results may be surprisingly good.
At The Lea Team, we pride ourselves on our professional real estate photography. That’s why we always provide our sellers with staged photos and a 3D virtual tour – FREE OF CHARGE.
We only use the highest quality lighting and camera equipment, flattering framing techniques, a wide range of exterior angles, and state-of-the-art editing equipment.
We know the value of good images. And we’ve seen our clients benefit from them time and time again. Call Jim and Monique Lea to present your home in the best light.